Musa - Haaretz Museum
Musa, the Eretz Israel Museum, Tel Aviv is a leading multidisciplinary museum that exhibits Israeli culture, past and present.
The museum wanted to stretch its brand to a younger audiences, with a memorable logo and name.
This project was created while working at Baruch Naeh strategic brand design.
Art director: Baruch Naeh.
Sometimes sketches are the real treasures...
This option was rejected, but has a warm place in my heart.